About us

The Canton of Vaud is an outstanding region nestling between lakes and mountains in the heart of Europe. Vaud’s breathtaking landscapes play home to the most prestigious universities, cutting-edge industries, top-level expertise, regional products, and an exceptional heritage.

VAUD, a federating regional brand

Vaud Promotion’s mission is to enhance these multiple assets and develop the reputation of the canton. Through a strong image, synergies and actions that generate spin-offs, we contribute to the canton’s economic development.

For the love of our region and out of pride for our successes, the VAUD brand, supported by Vaud Promotion, builds bridges between industries, companies, universities, Vaud inhabitants (at heart or by adoption), tourists, investors, and all partners. Above all, VAUD is a mindset with a view to cultivating excellence, ethics, innovation, and sustainability.

“More than a brand, VAUD is a tool of  economic promotion bringing together the various sectors and economic players in order to enhance the canton’s assets.”

Isabelle Moret, State Councillor

Our rationale is to emphasise the strength of this multisectoral transversality and to pool the means to highlight our canton’s uniqueness.

• By focusing attention on people who are enthusiastic, inspiring, and innovative, we underline the dynamism of VAUD by giving our canton a face.
• With the VAUD AMBASSADOR and VAUD CERTIFIED FROM HERE labels, which both guarantee Vaudois expertise, we certify the labels’ excellence through the VAUD brand.